TV AD: Levi’s ® “Circles” Commercial
Levi’s wanted to create a message that would bring people together without losing the brand’s treasured individualism. This short celebrates shared humanity expressed through the universal truth: people of every race, religion, culture and age dance in circles for religious ceremony or simply to connect.
I worked in the film crew as a camera operator on this Levi’s commercial shot in Cape Town – Big thanks to Jane Mingay, FCB West, Cherry Films and AKQA.
Levi’s Circles commercial picked up a number of awards including a graphite pencil at the D&AD awards 2018. It has been screened on prime time television and cinema across the world, gathering over 25 million views on YouTube.
The Levi’s Circles TV commercial, Directed by Jake Nava, DoP David Johnson is below: